NEW STRATEGIC BRAND MANAGEMENT
Εκδότης: Kogan Page Ltd
Συγγραφέας: Kapferer, Jean-Noël
Περιγραφή
Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.
ISBN978-0-7494-6515-5
Barcode9780749465155
Ημ. Έκδοσης2012-01-03
ΥποοικογένειαECONOMICS, FINANCE, BUSINESS & MANAGEMENT
ΚατηγορίαBUSINESS & MANAGEMENT
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